Driving traffic on website

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Website Visitors


Ranking & Traffic:

18 trusted ways to Increase Traffic on your Website!

Nowadays everyone wants to reach out to their website to increase their business but generating traffic on your website is not an easy task. Driving Traffic/ website ranking improves the marketing and growth of the business.

So here are some steps which can be used for improving the traffic:

1) Attractive Content for a good rank: First of all we have to focus on content as content plays an important role in attracting customers. So to attract the right people to your website the most important way is blogging. But it should be good to attract the right people. 

  • Know your “Buyers persona”: Firstly know about your customer (Buyer) requirement, interest, and main points.
  • Conduct Research: Conduct research on search engines about the interests of your customers.
  • Spread  on social media: Spread your blog on social media(because it is the easiest way to reach most)
  • Make a draft: Start by writing answers to questions of the customers.

2) Email Marketing to drive the traffic: Sending out regular newsletters and promoting offers through the mail is the best way to stay in touch with your customer and can help to get traffic on websites. You can provide useful information and links to pages on your website such as through blog posts and landing pages for particular offers.


3) Get Listed in Online Directories: Another way to increase traffic to websites is to get listed in free online directories and review sites. For most of these sites your profile will have a link to your website, so actively updating these listings and getting positive reviews is likely to result in website traffic.  Also, directories such as Yelp have strong domain authority on Google.


4) Expertise in a topic:  Google gives more importance to higher-ranking pages and thus helps in increasing traffic. Thus to be an expert, you can create a “pillar page” which means a longer blog that covers all points of the topic. Then write Cluster content or a supporting blog. Thus focusing on the higher rank will help you to achieve higher traffic.


5) Effect of Influencers on traffic: Influencers are a budget-friendly way to increase the traffic on websites. According to Think with Google, collaborations with YouTube influencers are four times more effective than those with celebrities. So whenever these influencers post reviews, links, discount codes, then we are tapping into their audience to drive traffic to your websites.


6) Engage Online to get traffic for free:  Staying active in online groups and websites relevant to your field helps in bringing the traffic. Comment on blogs and social media posts and participate in conversations about your industry. It will help in getting more exposure and traffic on websites.


7) Learn from analytics: Google Analytics is free to use and thus can help you to drive more traffic to your website. Use tracked links for marketing campaigns and regularly check your website analytics. It will help you to find that in which direction you have to work.


8) Build Backlinks to enhance ranking: A backlink is a link to your website to another website. Backlinks from business or industry influencers will get your business in front of a large number of people. Google picks up one backlink and will increase its trust in your business if it sees other trusted sites pointing to yours and thus increasing the traffic on your website.


9) Marketing using video: According to a report, Video will account for 82% of traffic by 2022. Thus increasing the traffic on your website. So, we can also use video marketing for driving traffic on websites.


10) SEO increase traffic: To generate traffic on websites you can use new techniques like SEO Tools. Learning SEO Tools such as Google Analytics, Ahrefs, and SEMrush will help you develop a strategy to generate traffic on websites.


11)Historical Optimization: Historical Optimization is a process that is used to update or regenerate a blog that has been around for several years for generating traffic and leads on a website. Using this majority of your monthly blog views and leads come from older posts.   


12) Enabling Voice search is the new traffic strategy: It has been seen that approx. 65% of people of 25-50 years use their voice-enabled devices for voice search and therefore the requirement of voice search is increased. 


For this some important tips are:

  • Research long-tail keywords
  • Write answer focused content 
  • Optimize for snippets. 


13) Testing: In the field of marketing we have to mainly focus on customers and therefore your motto is “Test, test, and test again”.


Thus we can use the A/B testing technique. It is split techniques that determine which version of the campaign performs best. These tests give information about the audience so that you can focus on the required field and thus get more traffic to the website.


14) Inter-Linking Pages: Whenever a visitor comes to your website or blog that time we have to focus on keeping him on the website?  Therefore we can use internal linking of pages so that our visitors can continue on our blogs by moving from one page to another through internal linking of pages. When visitors continue to other pages of your website then they are more likely to convert into brand enthusiasts.


15) Social Media Advertising: Advertise your product or company( or website) by creating profiles on Facebook, Instagram, and other social media platforms. Engaging with your audience and analysis helps in increasing the popularity of your website.


16) Increase traffic by building a community: Want to continuously drive traffic on your website? Then building a community of brand enthusiasts is the best suitable way for it. For this, we can use Twitter chat, Facebook group, LinkedIn Group, etc.


17) Content Offers for marketing traffic: Content offers vary depending on what stage of the buyer’s journey your customer is. It will help in driving more and more traffic to your website.


18) Media coverage: Earning Media coverage and public reputation will help you in getting more traffic on your site. Media helps in spreading awareness of products in public.



Priyanshi Vashistha (2019-2023)

Computer Science Department
KIET Group of Institutions
Location: Monthly Wrap KIET Ghaziabad, Uttar Pradesh 201206, India

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